- In the United States, designers and retailers create merchandise to appeal to the lifestyle of specific age groups, such as the G.I. Generation (born 1900-1924), Silent Generation (born 1925-1942), Baby Boomers (born 1943-1960), Generation X (born 1961-1981), Generation Y (born 1982-2000), and Millennial (born 2000-2010). By understanding customer demographics, designers and retailers market to and satisfy the needs of each market segment. Other considerations such as race, religion, and socioeconomic issues are also considerations when defining a particular market category.
Historical Dictionary of the Fashion Industry. Francesca Sterlacci and Joanne Arbuckle.
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