Target market

   In the United States, designers and retailers create merchandise to appeal to the lifestyle of specific age groups, such as the G.I. Generation (born 1900-1924), Silent Generation (born 1925-1942), Baby Boomers (born 1943-1960), Generation X (born 1961-1981), Generation Y (born 1982-2000), and Millennial (born 2000-2010). By understanding customer demographics, designers and retailers market to and satisfy the needs of each market segment. Other considerations such as race, religion, and socioeconomic issues are also considerations when defining a particular market category.

Historical Dictionary of the Fashion Industry. .

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  • target market — ➔ market1 * * * target market UK US noun [C, usually singular] MARKETING ► the group of people that a company wants to sell its products or services to: the target market for sth »The key target market for this newspaper is middle aged… …   Financial and business terms

  • target market — target markets N COUNT A target market is a market in which a company is trying to sell its products or services. [BUSINESS] We decided that we needed to change our target market from the over 45s to the 35 45s …   English dictionary

  • Target market — A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise.[1] A well defined target market is the first element to a marketing strategy. The target market and the marketing… …   Wikipedia

  • Target Market — The consumers a company wants to sell its products and services to, and to whom it directs its marketing efforts. Identifying the target market is an essential step in the development of a marketing plan. A target market can be separated from the …   Investment dictionary

  • target market — noun A group of people whose needs and preferences match the product range of a company and to whom those products are marketed See Also: target marketing …   Wiktionary

  • target market — / tɑ:gɪt ˌmɑ:kɪt/ noun the market in which a company is planning to sell its goods …   Marketing dictionary in english

  • target market — / tɑ:gɪt ˌmɑ:kɪt/ noun the market in which a company is planning to sell its goods …   Dictionary of banking and finance

  • Target Market —   A specific group of people or geographical area that has been identified as the primary buyers of a product or service …   Energy terms

  • This Is Not the Target Market — Infobox Album Name = This Is Not the Target Market Type = studio Artist = Steriogram Released = Feb 12, 2007 Recorded = Genre = Punk rock Length = 26:20 Label = Toshiba EMI Producer = Steriogram Reviews = Last album = Schmack! (2004) This album …   Wikipedia

  • target marketing — target market UK US noun [C, usually singular] MARKETING ► the group of people that a company wants to sell its products or services to: the target market for sth »The key target market for this newspaper is middle aged professionals.… …   Financial and business terms

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